Short answer
Convenience does more work than brand name for most cannabis buyers now. Pre-rolls, vape pods, and single-serve edibles cut the steps between buying and using. Brands that ship these formats in many states appear on more shelves and in more delivery orders. Flower still holds the largest share of sales, but the fastest turnover sits in formats that need no grinder, no rolling paper, and no dose math.
What "trending" means in this market
There is no national sales chart. Cannabis is illegal under federal law. Each state runs its own tracking system, and each research firm samples a different set of stores. A brand can lead in California and have no product in Florida. Treat any list as a set of regional leaders, not a national ranking.
trending marijuana brands this year
Three signals show up in most state reporting: shelf count, which is how many stores carry the item; velocity, which is units sold per store per week; and repeat purchase rate.
Popular THC Brands Near Me: Does Convenience Decide?
Formats that carry the trend
- Pre-rolls. Sold as single sticks, two-packs, and 10-packs. Jeeter, Dogwalkers, and Backwoods-branded rolls sit in this group.
- Vape pods and disposables. No loading and no cleaning. STIIIZY, Raw Garden, and Select compete here.
- Single-serve edibles. Wyld, Wana, Camino, and &Shine sell 5mg and 10mg pieces.
- Flower in convenience packaging. Ground flower and pre-ground jars, including High Supply.
Brands on most shelves
Curaleaf, Green Thumb Industries, Trulieve, Verano, and Cresco run retail chains and wholesale brands at the same time. That structure puts their own labels in front of buyers at the counter. Green Thumb's RISE stores carry Dogwalkers pre-rolls and &Shine flower. Trulieve lists about 200 dispensaries, and most sit in Florida.
Cookies built a following on flower and apparel, then licensed the name to operators in multiple states. STIIIZY holds a large share of the vape shelf in California and Arizona. Connected and Alien Labs sell flower with award listings that stores use as signage. Puffco sells devices rather than plant product, and its vaporizers appear in accessory cases nationwide.
Convenience in the purchase, not just the product
Ordering shape matters too. Online menus with pickup windows, curbside handoff, drive-thru lanes, and delivery cut the visit. California licenses delivery, including into cities that ban storefronts. New York licenses delivery-only operators. Massachusetts allows dispensary delivery.
What the data does not show
Brand sales are not public in most states. BDSA and Headset publish category and market totals, not a single national brand leaderboard. Any "top brands" list rests on broker data, store audits, or state reporting that varies by market. A number quoted for one state does not carry to another. Exact 2025 rankings are not available from a public source.